More than a year into a world-changing pandemic, it’s clear COVID-19 will define our era. While we’re all eager to get back to stability and normalcy, where we are heading will be markedly different from where we’ve been. While there is great uncertainty ahead, there are also once-in-a-lifetime opportunities for collective vision and leadership — to sustain excellence, continue creating value, and pursue our unique approach to constructive disruption.
The pandemic may have forced opportunities to learn and grow — great leaders have embraced them. At Signal, we saw our 2020 edition streamed to more than 7,500 attendees — a massive global audience across 22 countries. This experience gave us new insight into the potential of Signal — whom we reach around the world, within and outside of P&G. The event marked a dramatic shift in not only the format of our event, but in its content, its reach, and its impact. The pandemic forced us to reimagine everything — and of course, this was true for all of our partners, customers, and consumers.
Signal 2021 marks the ten-year anniversary of the Signal community. This very special occasion — kicking off live online at 9:30 a.m. ET on July 14 and running through 3 p.m. ET on July 15 — gives us a remarkable chance to not only look back and reflect on what we’ve learned, but even more importantly, to look forward and imagine what the path ahead will hold. To capture this moment, we’ve focused this year’s theme on Always Learning, Always Leading.
At last year’s Signal we focused on Stepping Forward from the uncertainties presented by the new pandemic, through conversations with filmmaker Ron Howard, Twitter founder and CEO Jack Dorsey, climate activist Clover Hogan, artist Queen Latifah and many more.
One year later, the tenth edition of Signal will both look back, to learn from an extraordinarily challenging year, and look forward, to provide global perspectives and insights to help us understand the opportunities and challenges that we’ll face in a post-pandemic world. How will people adapt and behave once the pandemic subsides? How will those new social and behavioral forces shape our future? How will the retail, media, and marketing industries be reimagined? What will governments do to rebuild our world, and what new and strengthened roles will business play? How can technology innovation be a force for good? What are examples of business leading that we can learn from? And are we ready to take on our next global challenges?
To offer some clue to these dilemmas, we’ll bring onto our “stage” dozens of leaders from across the business and entertainment industries, including Mary Barra, CEO of GM; Rosaline Chow Koo, founder and CEO of CXA Group, Scott Galloway, NYU professor, Nilam Ganenthiran, president of Instacart, Dara Treseder, CMO of Peloton, and Janey Whiteside, chief customer officer of Walmart, among many others. We’re also excited to bring you musical artist John Legend, who is working to bring more inclusion into film and supporting criminal justice reform.
True to its focus as an innovation catalyst, the tenth anniversary edition of Signal 2021 will incorporate twelve months of learnings into one not-to-be missed global event. Our speakers, audience, and programming will span more countries, categories, and thought-provoking conversations than any of our previous events. We’ll plumb the deepest insights from the past twelve months, and hear from the brightest minds to illuminate shared visions of the future. Whatever the new normal, we must explore, interrogate, and debate how best to move forward in a world forever changed.
Reserve your spot on your calendar to join us July 14-15 for the 10th Anniversary edition of Signal, our biggest and best yet!