“Ventilator speed.” At General Motors, “ventilator speed” is the ability to build a product made up of 600 parts within 30 days. That’s how the company retooled to help quickly manufacture ventilators in the early weeks of the pandemic. Now, it’s an outlook, according to CEO Mary Barra. “We can go this fast and do this on everything,” Barra said at Signal 2021. “We can really move the company forward.”
Barra has been working to move the company forward in other areas as well, from taking a stand on voter rights to a diversity effort that mandates 8% of media spend on Black-owned properties by 2025.
Learn more about GM’s lessons of the past year, how the company is responding to climate change, and her thoughts on gender parity in business from her session at Signal 2021: