How do you move past a tarnished brand and build a legacy of job creation, inspiration and renewed hope? That’s what Ruta N – an innovative public/private partnership – has done for the city of Medellin in Colombia. Launched in 2009, Ruta N has fostered a new community centered on the city’s budding tech sector, providing space and funding for entrepreneurs and new businesses.

Today, Medellin boasts more than 40,000 people who meet in groups centered around topics such as AI, IoT and blockchain. The World Economic Forum has recognized Medellin’s progress. And hundreds of tech and global companies have opened offices there.

Learn more from Elkin Echeverri Garcia, the former planning director of Ruta N, who spoke about this at Signal 2020: