Winning in Gaming and E-sports

With the decline of the major broadcast networks, the balkanization of the cable channel landscape, and the growing legions of cord-cutting consumers, many brands are finding it increasingly difficult to reach their target markets — in particular, the elusive 18-to-34 consumer. It is little wonder, then, that many organizations are exploring gaming as a channel for advertising and sponsorship.

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Toward a More Responsible Future for Advertising

The world’s most important players in advertising have peered into the future – and decided to change what they see there.

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A World Without Ads (as we know them) 

This month’s issue explores the Future of Advertising. Brands have to provide more useful and interesting engagements with their consumers. Marketers must first learn how to bring value to an emerging community before flooding it with ad experiences that will be ignored – or worse.

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Finding Your Voice

Does your company have a culture department, where the goal is to plug into the diverse communities the brands serve? Twitter’s God-is Rivera thinks you should.

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By the Numbers: Advertising in Gaming and E-sports

Gaming and e-Sports are a big market, getting bigger, and attracting consumers difficult to reach any other way.

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The Startup Mantra: Just Ask

Tom Coburn, CEO of data and insights startup Jebbit, is used to getting a lot of attention. He’s already been named to Forbes “30 Under 30” and Boston’s “25 Under 25.” And after listening to him for a few minutes, you’ll understand why.

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P&G at CES: The Recap

P&G’s LifeLab anchored a successful second-year at the Consumer Electronics Show. Here’s what the team learned, and what they’re looking forward to next.

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Yoni Bloch: From Signal to the First Interactive Super Bowl Ad

Yoni Bloch’s Signal 2019 session sparked the idea for the first-ever interactive Superbowl ad. Then the hard work started.

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