With the decline of the major broadcast networks, the balkanization of the cable channel landscape, and the growing legions of cord-cutting consumers, many brands are finding it increasingly difficult to reach their target markets — in particular, the elusive 18-to-34 consumer. It is little wonder, then, that many organizations are exploring gaming as a channel for advertising and sponsorship.
This month’s issue explores the Future of Advertising. Brands have to provide more useful and interesting engagements with their consumers. Marketers must first learn how to bring value to an emerging community before flooding it with ad experiences that will be ignored – or worse.
Does your company have a culture department, where the goal is to plug into the diverse communities the brands serve? Twitter’s God-is Rivera thinks you should.
Gaming and e-Sports are a big market, getting bigger, and attracting consumers difficult to reach any other way.
Tom Coburn, CEO of data and insights startup Jebbit, is used to getting a lot of attention. He’s already been named to Forbes “30 Under 30” and Boston’s “25 Under 25.” And after listening to him for a few minutes, you’ll understand why.
P&G’s LifeLab anchored a successful second-year at the Consumer Electronics Show. Here’s what the team learned, and what they’re looking forward to next.
Yoni Bloch’s Signal 2019 session sparked the idea for the first-ever interactive Superbowl ad. Then the hard work started.