Welcome to Signal 360 – The CES 2020 Edition

Welcome to the first edition of Signal360, fully focused on P&G’s participation at the Consumer Electronics Show this week in Las Vegas. Last year, P&G demonstrated that CES is a perfect place to showcase its innovation leadership in a connected world. Signal360 brings you the stories behind the latest innovations as well as some of the industry’s hot topics, such as consumer privacy.

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What is Constructive Disruption?

Everyone aims to create positive outcomes from innovation. But what makes it positive? One way to identify constructive disruption, says P&G Chief Brand Officer Marc Pritchard, is that it creates new models that can potentially disrupt your current business and also can grow the overall size of a market.

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How Iterative Design Drove CES Success

How Oral-B learned iterative design and won on the CES show floor. Here’s the story behind the evolution of the toothbrush.

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Privacy Collage
The Privacy Principle: Protecting Consumer Trust

When there’s more data to analyze, companies can improve the quality of a consumer’s life — but not at the expense of customer trust. How can organizations collect and analyze data while also genuinely protecting it? P&G’s privacy officer, Susan Shook, explains the company’s thinking.

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From “task to be done” to “delightful experience”

Nobody expects to create a relationship with a household device — yet that’s exactly what P&G is creating. Leaders share the thinking that transforms daily products into brand-enhancing consumer experiences.

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Join P&G at CES 2020 – in Las Vegas or from around the world

The annual Consumer Electronics Show is an ideal place for P&G to share its innovation story of connecting breakthrough technology with consumer experience. Last year’s P&G presences received many accolades and awards for both the P&G LifeLab experience, as well as executive participation in marquee CES sessions.  This year P&G will again have a major […]

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