Editor's Note

A World Without Ads (as we know them) 

This month’s issue explores the Future of Advertising. Brands have to provide more useful and interesting engagements with their consumers. Marketers must first learn how to bring value to an emerging community before flooding it with ad experiences that will be ignored – or worse. Read More

Winning in Gaming and E-sports

With the decline of the major broadcast networks, the balkanization of the cable channel landscape, and the growing legions of cord-cutting consumers, many brands are finding it increasingly difficult to reach their target markets — in particular, the elusive 18-to-34 consumer. It is little wonder, then, that many organizations are exploring gaming as a channel for advertising and sponsorship.

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The Startup Mantra: Just Ask

Tom Coburn, CEO of data and insights startup Jebbit, is used to getting a lot of attention. He’s already been named to Forbes “30 Under 30” and Boston’s “25 Under 25.” And after listening to him for a few minutes, you’ll understand why.

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