Everyone aims to create positive outcomes from innovation. But what makes it positive? One way to identify constructive disruption, says P&G Chief Brand Officer Marc Pritchard, is that it creates new models that can potentially disrupt your current business and also can grow the overall size of a market.
How Oral-B learned iterative design and won on the CES show floor. Here’s the story behind the evolution of the toothbrush.
When there’s more data to analyze, companies can improve the quality of a consumer’s life — but not at the expense of customer trust. How can organizations collect and analyze data while also genuinely protecting it? P&G’s privacy officer, Susan Shook, explains the company’s thinking.
Nobody expects to create a relationship with a household device — yet that’s exactly what P&G is creating. Leaders share the thinking that transforms daily products into brand-enhancing consumer experiences.
The annual Consumer Electronics Show is an ideal place for P&G to share its innovation story of connecting breakthrough technology with consumer experience. Last year’s P&G presences received many accolades and awards for both the P&G LifeLab experience, as well as executive participation in marquee CES sessions. This year P&G will again have a major […]
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