Stream Aid Hit a High Note

To respond to the worldwide crisis, Twitch raised money – and created a supportive community – with almost no notice.

April 8, 2020

In times of trouble, we humans do our best to help one another. After 9/11, several musicians organized fundraising concerts to help the survivors – and to enable everyone to heal. In these days of social distancing, we cannot get together in person for such events. But we can get together. Even though Twitch was built primarily for gaming and e-sports, it worked swiftly to put together an all-star lineup that raised money for charity.

On March 28, in response to the COVID-19 pandemic, Twitch brought together members of its gaming community, advertisers, and celebrities for Stream Aid, which included 12 solid hours of entertainment. The live program was streamed around the world to over 7 million people, raising more than $2.8 million to support the WHO COVID-19 Solidarity Response Fund powered by the United Nations Foundation. The Twitch team, in partnership with P&G, Gillette, and Verizon, pulled off this remarkable program in less than 5 days from idea to execution, as this short recap shows:

What did it take to pull this off? Signal360 interviewed Walker Jacobs, Twitch’ Chief Revenue Officer to share the story how StreamAid came together in record time, and what it means for the future of Twitch.