Technology has always been a means for humanity to overcome challenges. But we are more aware than ever that it also creates challenges. The ultimate impact of how technology shapes our future will depend on us.
Crisis creates opportunities. As we adapt to a new world, expect an acceleration of innovation.
If recent events have taught us anything, it’s that we are in this together. We have to help each other – and, equally, we have to take care of the planet.
Business model innovation requires courage, patience, and a new approach. In this issue, we explore how others succeeded at that goal, and share expert advice on responding to market shifts.
This month’s issue explores the Future of Advertising. Brands have to provide more useful and interesting engagements with their consumers. Marketers must first learn how to bring value to an emerging community before flooding it with ad experiences that will be ignored – or worse.