When Your Product Is Ready to Get Big
Scale demands new ways of doing things. For This is L., that meant changing the manufacturing strategy.
When a Pandemic Drives Your Product Launch
Any startup wishes for a successful debut. For Microban 24, a disinfecting cleaner, it was far more demanding than anyone could imagine.
Recalibrating Consumers’ Assumptions
Cynical consumers often expect natural products to be less effective. It’s actually a marketing challenge when your product works well.
Brushing up on brand incubation
As she re-launches Gleem, P&G brand manager Maggie Chang explains how she approaches the opportunity to create a startup atmosphere inside a large company.