When Your Product Is Ready to Get Big

Scale demands new ways of doing things. For This is L., that meant changing the manufacturing strategy.

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Lindsey Felder

When a Pandemic Drives Your Product Launch

Any startup wishes for a successful debut. For Microban 24, a disinfecting cleaner, it was far more demanding than anyone could imagine.

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Recalibrating Consumers’ Assumptions

Cynical consumers often expect natural products to be less effective. It’s actually a marketing challenge when your product works well.

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Brushing up on brand incubation

As she re-launches Gleem, P&G brand manager Maggie Chang explains how she approaches the opportunity to create a startup atmosphere inside a large company. 

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