We live in an age of data. Companies make decisions and valuations fluctuate depending on what the numbers say. It’s a hot commodity in today’s data-obsessed business culture, and technology drives it all.

But the best companies balance that obsession, says media and marketing guru Rishad Tobaccowala, who is the author of “Restoring the Soul of Business: Staying Human in the Age of Data.” The most successful companies balance their “company spreadsheet” with humanity.   Read more…