Kathy Abusow is on a mission to save forests by having people use more wood. While that sounds counterintuitive, her argument at Signal 2021 was clear: when people buy goods made from sustainably harvested wood, more trees get planted to replace those removed, with more carbon captured by the saplings. Sustainable forests are less susceptible to explosive forest fires and less vulnerable to insects and disease, says the president and CEO of the Sustainable Forestry Initiative. Plus, SFI-certified forests store 235 million metric tons of carbon — equal to taking 50 million gas-powered cars off the road a year. Read more about Abusow or watch the video below.