In the world of marketing, Good-Loop has found a unique niche. The advertising firm designs ads that earn money for charities every time someone watches the spot. Since launching in 2016, Good-Loop has helped raise more than $7 million for charities by working with brands that include Bounty and Pantene. Because people can click the ads away, founder and CEO Amy Williams says the challenge is to “break through the noise and create advertising that is truly interesting.” Read more about Williams or watch her video interview.