When Your Product Is Ready to Get Big
Scale demands new ways of doing things. For This is L., that meant changing the manufacturing strategy.
June 3, 2020
When photojournalist Talia Frenkel toured the world for the United Nations and Red Cross, she was struck by the need for better access to feminine care products in emerging economies. She returned to the US and started This is L., a femtech company that produces organic pads and tampons for consumers and donates a corresponding number of sales to vulnerable communities.
The team built a brand, sourced raw materials and put a supply chain in place. Success led to acquisition by P&G in 2019.
“I learned from the acquisition process that it’s lengthy, it’s time-intensive and there’s always going to be bumps in the road,” says Jon Allen, Managing Director of L. Brand at P&G.
One such bump was in the business’s manufacturing strategy. “We were leveraging contract manufacturing prior to the acquisition, but the scalability of that manufacturer couldn’t support the level of growth we were seeking,” he said.
Watch this short video to learn about the company’s transition to P&G and how it thought through a new supply chain approach.