If you’re not getting John Dick’s weekly newsletter, “What we’re seeing,” you may not know Dunkin’ Donuts customers have higher credit scores than Starbucks’ drinkers, or that people who eat ice cream from cups are happier than those who prefer cones. Starting with fewer than 50 readers, Dick’s weekly letter is the voice of CivicScience, a data intelligence company that runs upwards of four to five million polls a day. Readers willingly answer questions on subjects from consumer spending to streaming platforms, or whether they’re willing to eat a peanut butter and mayo sandwich. (That gets a nope from us.)

Read more about CivicScience and their work, or watch the video below.